backload

/'bækləυd/ verb
to make sure that most of the costs of a promotional campaign come in the later stages, so that they can be regulated according to the response received. The campaign can then be cut back if the response rate is inadequate – this is opposed to frontloading, where most of the costs are incurred in the early stages.
Compare frontload

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • backload — Ⅰ. backload UK US /ˈbækˌləʊd/ verb [I or T] ► FINANCE in a financial agreement, to arrange to pay more money at the end of an agreed period of time than at the beginning: »The bank allowed borrowers to backload mortgages, making minimal interest… …   Financial and business terms

  • backload — or back load [bak′lōd΄] vt. to defer or postpone (all or the greater part of a financial obligation) until the end of (a contract, budget, etc.) * * * …   Universalium

  • backload — or back load [bak′lōd΄] vt. to defer or postpone (all or the greater part of a financial obligation) until the end of (a contract, budget, etc.) …   English World dictionary

  • backload — noun a load transported on the return journey of a delivery truck. verb 1》 transport a backload. 2》 place more charges at the later stages of (a financial agreement) than at the earlier stages …   English new terms dictionary

  • backload — /ˈbækloʊd/ (say baklohd) verb (t) 1. to transport (cargo, passengers, etc.) on a return trip from a major destination: to backload cargo from America into Australian ports. –adjective 2. of or relating to such cargo, passengers, etc. –backloading …   Australian English dictionary

  • backload — verb To load toward the back, or towards the end of a period Ant: frontload …   Wiktionary

  • backload — …   Useful english dictionary

  • backload fees — Sales charge paid by the investor when redeeming an investment such as an investment fund. Euroclear Clearing and Settlement glossary …   Financial and business terms

  • backload fees — Sales charge paid by the investor when redeeming an investment such as an investment fund …   Euroclear glossary

  • Freight exchange — A freight exchange is an online, real time service where hauliers search for freight (eg. for a backload) and freight forwarders offer freight to be transported. What a freight exchange does These systems provide a platform that allows carriers… …   Wikipedia

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